ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the Bank has set up desks with Relationship Managers dedicated to service senior citizens at all branches in the state. The bank provides personalized assistance to senior citizens for various banking requirements, including form 15H, life certificates, fixed deposits, and interest certificates. These services can be accessed digitally through the bank’s retail banking application, iMobile Pay, and at the bank’s doorsteps, enhancing convenience throughout the state.
ICICI Bank has launched a comprehensive ad campaign titled ‘Moner Moton Banking’ featuring West Bengal actors Prosenjit Chatterjee and Sabyasachi Chakraborty. Mr. Akash Raghav, State Head- West Bengal and North East, ICICI Bank said, “Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”
The bank also launched a talent search called ‘Tarar Khonje’, exclusively for West Bengal residents and NRIs above 50 years old. The search covers various categories like dancing, singing, poetry recitation, musical instrument playing, stand-up comedy, and photography. Participants can submit their entries on the bank’s official website. The talent search winners will be given the chance to star on television with actor Prosenjit Chatterjee, known as Bumba Da.
