India faces calls to reassess tobacco policy as debate over alternatives intensifies

India’s stringent stance on tobacco control is under scrutiny once again as experts and advocates push for a reassessment of the country’s ban on alternative tobacco products. Despite significant strides in reducing smoked tobacco prevalence, India contends with a sizable population of smokers, prompting calls for regulatory reform rather than outright prohibition.

The Policy Consensus Centre’s recent report challenges the efficacy of India’s 2019 ban on products such as heated tobacco systems and e-cigarettes, citing evolving global perspectives and technological advancements that offer potentially safer alternatives. Supporters of regulation argue that controlled availability could aid in harm reduction efforts, similar to practices adopted in countries like the UK, where alternatives are integrated into smoking cessation strategies.

India’s initial ban was justified on grounds of health risks and regulatory complexities, aligning with recommendations from health bodies like the ICMR and WHO. However, emerging literature suggests that alternatives could mitigate risks associated with traditional smoking by eliminating combustion-related carcinogens.

By Business Bureau

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