Indri Single Malt Whisky, produced by Piccadily Distilleries, has surged to unprecedented heights, emerging as the fastest-growing single malt whisky worldwide. Within a mere two years of its launch, Indri-Trini has shattered expectations by selling over 1,00,000 cases, capturing a remarkable 30% market share in India, surpassing industry giants.
Experiencing an extraordinary growth rate of 599% compared to the previous year, Indri is not only rewriting records but revolutionizing the landscape of premium spirits. Piccadily Distilleries, driven by ambitious expansion plans, aims to secure a position among the top 5 best-selling single malt whiskies globally.Since its introduction in November 2021, Indri has garnered over 25 prestigious accolades, including the coveted titles of ‘Best Indian Single Malt’ at esteemed competitions like the World Whisky Awards and the International Whisky Competition. Its accolades culminated in being declared the ‘Best Whisky In The World’ at the Whiskies of the World Awards, surpassing Scotch and American rivals.
The soaring success of Indri reflects a significant shift in consumer preferences, with premium Indian spirits leading the charge. Reports indicate Indian single malt whiskies have witnessed a staggering 144% surge in 2021-22, commanding a remarkable 53% of total sales in 2023, outpacing imported brands.CEO of Piccadily Distilleries, Praveen Malviya, remarked, “Indri epitomizes Indian excellence, elevating the stature of Indian spirits globally. It’s not just leading the charge; it’s leading a revolution.”
