Vi Business announces groundbreaking insights from its ‘ReadyForNext MSME Growth Insights Study Vol 2.0, 2024’. Released on World MSME Day, the study surveyed 1.6 lakh MSMEs across 16 sectors, revealing that nearly 60% of micro, small, and medium enterprises (MSMEs) in India plan to digitize their operations by 2025.
The study highlights the increasing digital maturity among MSMEs, with sectors like IT-ITES, Financial Services, and Transportation leading the charge. Despite challenges such as knowledge gaps and financial constraints, MSMEs are leveraging technologies like cloud computing and IoT to enhance productivity and market reach. Notably, 40% of IT & ITeS, Retail, and Construction sectors have adopted IoT solutions.In the northeastern market, such as in Shillong, businesses are also gearing up for digital transformation. The study emphasizes the pivotal role played by senior leadership in driving digital initiatives, correlating higher digitalization rates with increased turnover.
Furthermore, Vi Business has launched an enhanced Digital Assessment Tool in English and Hindi to assist MSMEs in assessing their digital readiness. This tool, part of Vi’s #ReadyForNext initiative, evaluates businesses on digital customer engagement, workspace efficiency, and overall digital strategy.Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, commented on Vi Business’s commitment to supporting India’s digital economy and helping MSMEs unlock their growth potential.
