ITC Mangaldeep, a frontrunner in India’s incense market, has unveiled its latest product line, Mangaldeep Fusion, designed to blend classic and contemporary fragrances. This innovative range caters to consumers seeking harmony in their spiritual practices while embracing modernity.
Mangaldeep Fusion offers a unique assortment in each pack, featuring three variants that pair traditional aromas with modern scents. Notable combinations include calming sandalwood with earthy vetiver, soothing lavender with grounding sage, and the rich sambrani with luxurious Arabian Oudh. Each charcoal-free pack promises a refreshing twist to daily prayers, elevating the incense experience into a modern aromatic journey.
Mr. Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division at ITC Ltd., expressed excitement about the launch, noting the overwhelming enthusiasm from distributors during a recent trade meet in Siliguri, attended by over 100 wholesalers. “This range embodies our innovation while respecting tradition,” he stated. In Kolkata, where the demand for diverse and modern products is rising, Mangaldeep Fusion is expected to resonate well with younger consumers. The incense will be available at retail stores, supermarkets, and online platforms across India, making it easily accessible for all.
