ITC Sunrise Pure, a beacon of empowerment, has unveiled the ‘Agragamini’ campaign, a celebration of Assam’s women entrepreneurs in collaboration with Assam Startup and AIIDC. This feature news dives into the heart of the initiative, highlighting the extraordinary journey of ten women entrepreneurs who have not only carved a niche but also transformed lives.
The campaign, launched in the esteemed presence of Sri Bimal Borah, Hon’ble Minister of Industries, Commerce & PE Department, Government of Assam, introduces a captivating video series. Each episode shares the inspiring narratives of these superwomen, showcasing their resilience and groundbreaking work, promising viewers a diverse spectrum of stories.
Mr. Piyush Mishra, Business Head of Sunrise Pure Spices, spoke passionately at the event, emphasizing the brand’s commitment to women’s empowerment. The series, set to air on the Sunrise Pure YouTube Channel, is more than a celebration—it’s a call to action. Alongside recognizing established entrepreneurs, ITC Sunrise Pure is championing budding talent through a startup contest, offering substantial cash prizes and support from Assam Start-Up Cell.
