Johnson’s® Baby, a leading consumer healthcare brand, has unveiled its latest television campaign, “Irresistible Cheeks,” under the broader umbrella of “Protection Pehle Din Se” (Protection from Day One). The campaign, featuring Bollywood stars Anil Kapoor and Sonam Kapoor, reinforces the brand’s commitment to providing gentle and effective skincare solutions for babies. The heartwarming film, conceptualized by DDB Mudra and produced by Flirting Vision, showcases a playful interaction between a grandfather and his adorable grandchild. The story unfolds from the baby’s perspective, highlighting their resistance to having their “irresistible cheeks” pulled. Sonam Kapoor then reveals the secret behind the baby’s soft and smooth skin – Johnson’s baby cream.
“A newborn’s skin is 30% thinner compared to adults and loses moisture faster,” said Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing at Johnson’s® Baby. “Our new campaign emphasizes the crucial role of moisturizing a baby’s delicate skin from day one to maintain its softness and prevent dryness.”
Johnson’s Baby’s new campaign aligns with the growing awareness among parents about the importance of baby skincare. The brand’s emphasis on gentle and effective products resonates, where parents are increasingly seeking safe and reliable options for their children. The campaign’s focus on protection from day one is also likely to appeal, who place a high value on preventive healthcare.
