Johnson’s® Baby showcases Bollywood’s cherished father-daughter duo, Anil Kapoor and Sonam Kapoor, in a touching celebration of family and baby care. The campaign, titled “Protection* ka Promise Pehle Din Se,” brings a personal and emotional touch to the brand’s commitment to safeguarding a baby’s delicate skin from day one.
The ad features Anil Kapoor as a concerned grandfather worried about the baby’s skin losing moisture after a bath. His daughter, Sonam Kapoor, responds with playful banter, referencing Kapoor’s iconic role as ‘Mr. India.’ She then highlights the benefits of Johnson’s Baby Soap, enriched with glycerin and vitamin E, designed to keep a baby’s skin hydrated and protected.
Anil Kapoor reflects, “Collaborating with Sonam for this campaign was a heartfelt experience. Johnson’s has been a cornerstone in our family’s care for our children.” Sonam Kapoor adds, “As a mother, ensuring my baby’s skin is protected with gentle products is paramount. This campaign is a tribute to the love and care every parent feels.”In Shillong, where family values and trust in quality products are paramount, this campaign is set to resonate deeply with parents. Johnson’s Baby’s emphasis on gentle, effective skincare is expected to enhance its strong market presence and foster deeper connections with local families.
