Kingfisher, India’s iconic beer brand from United Breweries, part of the HEINEKEN Company is set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, ‘Kingfisher Oktoberfest Fest – Mug It Up!’ spans across 40 cities, bringing the spirit of Oktoberfest originated in Germany, across key metros, Tier 1 and Tier 2 cities.
Kingfisher Oktoberfest – Mug It Up! will be one of the biggest nationwide initiatives with a focus on modern and offline trade activations, with a series of uniquely curated consumer experiences across the country. The marquee event, Kingfisher OctoBeer Fest – India’s Hoppiest Festival, will be held in Bengaluru on October 19-20, headlined by a stellar line up of artists including Jasleen Royal, Raftaar, Taba Chake and Osho Jain, making it a must-attend celebration for beer enthusiasts.
Vikram Bahl, Chief Marketing Officer, United Breweries Ltd said, “Kingfisher, the King of Good Times is known for turning up in “larger-than-life” ways. We are now excited to bring the largest celebration of Oktoberfest with the Kingfisher “Mug it Up” campaign in over 40 cities, creating a platform for consumers to connect, celebrate, and enjoy responsibly.” Kingfisher extends Oktoberfest – Mug It Up! campaign at over 1,100 outlets across 40+ cities, making it the first time that Oktoberfest will be celebrated on such an extensive scale in India.
