Lehar Footwears Limited (Lehar) has announced that it has inducted Bollywood actor ‘Govinda’ as a brand ambassador to promote the company’s products through electronic and print media advertising. Govinda is an actor, comedian, dancer and former politician who has appeared in more than 165 Hindi and Punjabi films and is one of the most popular and universally recognized celebrities in the second and third cities and other target markets.
As part of this association, the artist will approve Leher’s products, increasing the company’s footprint across the country. Under the branding campaign, Lehar plans to go through outdoor marketing, print media advertising as well as promotional activities through digital marketing of its product portfolio. We look forward to a long-term alliance and strongly believe that this alliance will prove the brand philosophy the Lehar way’.
Commenting on the engagement, Mr. Raj Kumar Agarwal, Managing Director, Lehar Footwear Limited said: “At Lehar Footwear, it is our constant effort to bring fashionable footwear to every gender, age and every event. Lehr’s association with the artist will catalyst our expansion in different parts of the country as well as launch new product lines. Promotional and branding campaigns are expected to bring more awareness to target customers of the company’s product range over the past three decades. ”
