The Madan Mohan Halder Challenge Shield, a flagship football tournament organized by the Ahmodpur Players Association, has emerged as both a sporting and economic catalyst in West Bengal. Featuring eight teams from districts including Durgapur, Murshidabad, Birbhum, and Kolkata, the three-day knockout tournament is celebrating its 50th year. A key highlight of this year’s edition is an all-women’s charity match, reinforcing its focus on gender inclusivity.
The tournament has a notable economic ripple effect, particularly in Durgapur. Markets in the industrial hub have seen increased activity as fans stock up on team apparel, refreshments, and memorabilia. Local vendors report a rise in weekend sales, attributing the boost to football enthusiasts and visiting spectators, underscoring the event’s economic significance.
Halder Venture Limited, the event’s title sponsor for a decade, continues to play a pivotal role in its success. Chairman Prabhat Kumar Halder noted, “This tournament is a testament to our commitment to community development and youth empowerment. As we mark 100 years of our company, we are proud to support this platform that nurtures both talent and regional pride.”
