Mahindra Tractors, the world’s largest tractor manufacturer, launched the Mahindra OJA at Future scape in Cape Town, South Africa, showcasing its future-ready tractors.Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global light weight tractor platform.
The new OJA range, developed in collaboration with Mahindra Research Valley, AFS R&D center, and Mitsubishi Mahindra Agriculture Machinery, offers a transformative shift in Light Weight 4WD tractor design and engineering, delivering cutting-edge tractor technology innovation.
Mahindra showcased new tractors on three OJA platforms in Cape Town, catering to diverse market needs.Mahindra has launched seven new tractor models for the Indian market, featuring 4WD and available in 20HP-40HP models, providing versatility and efficiency for diverse agricultural tasks on Compact and Small Utility platforms. Mr. Hemant Sikka, President – Farm Equipment Sector, Mahindra &Mahindra said, “Unveiling 7 agile Lightweight 4WD Tractors Light Weight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionize farming worldwide.”Mahindra’s OJA range will be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe, and SAARC regions, with Thailand’s debut in 2024.
