Melorra #TheValentineCollection includes couple bands and a range of trendy rings, pendants, bracelets, and earrings in gold, diamond and gemstones. The brand has also launched a digital ad campaign #PartnerinSuccess, putting forth the message that gifting is not a one-way street.
This campaign primarily targets men and women between the ages of 25 and 40 and offers jewellery starting at INR 3000. Speaking on the launch, Saroja Yeramilli, Founder & CEO said, “Valentine’s Day has become increasingly popular in India with couples celebrating their love and partnership.”
Melorra is one of India’s fastest-growing D2C brands and it offers lightweight and affordable fashionable gold jewellery in the 20k-50k price range. Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere.
