ExxonMobil is poised to commemorate a significant milestone as it celebrates the 50th anniversary of its revolutionary Mobil 1™ motor oil. Throughout 2024, the conglomerate will roll out a series of global initiatives spotlighting Mobil 1’s storied legacy and future innovations.
Launched half a century ago as the first full synthetic automotive motor oil, Mobil 1™ has since cemented its status as the world’s premier synthetic motor oil brand. From gas-powered vehicles to the latest hybrids and electric cars, Mobil 1™ has consistently delivered unparalleled quality and performance.In honor of this momentous occasion, ExxonMobil will unveil a captivating short film narrated by former Formula 1 sensation, David Coulthard. This cinematic journey will traverse Mobil 1’s evolution, highlighting its groundbreaking collaborations and technological advancements.
Laura Bustard, Mobil 1 Global Brand Manager, expressed pride in the brand’s enduring legacy, stating, “Mobil 1 has been at the forefront of engine protection for five decades, setting industry standards and exceeding expectations.”Robert Shearer, Director of Global Sponsorships, underscored Mobil 1’s commitment to collaborative innovation, remarking, “Our partnerships with automakers and racing teams have been instrumental in driving Mobil 1’s continual evolution.”
