Modicare Limited, a leading direct selling company in India, has embarked on the next phase of its iconic roadshow, ‘Atoot Bandhan Rishta Dil Ka’, commemorating 28 years of operations. Spearheaded by Mr. Samir K Modi, Founder and Managing Director, the roadshow aims to propagate the ethos of ‘Azadi for All’ through strategic expansions across new territories.
Commencing from Siliguri today, the roadshow will traverse North Bengal over five days, covering a distance of 750 kilometers and visiting key cities such as Islampur, Raiganj, Malda, and culminating in Kolkata. This phase anticipates engaging with over 7500 consultants, reinforcing Modicare’s deep-seated rapport with its consultant network.
West Bengal holds significant importance for Modicare, being the company’s second-largest market, underscored by its loyal consultant base and robust product portfolio. Mr. Modi emphasized, “This roadshow reaffirms our commitment to empower every household with ‘Ghar Ghar Azadi’.” Future phases of the roadshow are slated to encompass Uttar Pradesh, Karnataka, Jharkhand, and Rajasthan.
