Sony Pictures Networks India (SPNI) announced today that Neeraj Vyas, Business Head of Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will leave the company effective August 31, 2024. Vyas, after a distinguished career spanning nearly three decades, is set to pursue an entrepreneurial path.Vyas has been a cornerstone in shaping SPNI’s key businesses, including the flagship General Entertainment Channels (GECs) like Sony Entertainment Television, Sony SAB, Sony PAL, and the Hindi movies cluster.
Starting his journey with SPNI in sales for Sony Entertainment Television (SET), he quickly advanced to National Sales Head in 2005 and later became Executive Vice President for Sony MIX in 2010, showcasing his strategic vision.In 2011, Vyas took charge of Sony MAX, followed by Sony SAB and Sony PAL in 2017, and Sony Entertainment Television in 2023. Under his leadership, Sony SAB was repositioned as a premium entertainment brand, achieving significant growth through a revitalized programming lineup.
N.P. Singh, Managing Director and CEO of SPNI, lauded Vyas’s contributions, stating, “Neeraj’s vision and leadership have transformed our entertainment channels into market leaders. His departure marks the end of an era, but we are excited about his new ventures.”Reflecting on his tenure, Vyas expressed gratitude, saying, “My time at SPNI has been an incredible journey filled with learning and growth. I am excited to explore new entrepreneurial ventures.”From a Kolkata market perspective, Vyas’s departure is viewed with mixed emotions. Industry experts in Kolkata acknowledge his pivotal role in SPNI’s regional success, particularly with channels like Sony AATH, the Bangla entertainment channel, which garnered substantial viewership and market share under his leadership.Sony Pictures Networks India continues to be a leading media conglomerate, reaching over 700 million viewers in India and operating in 167 countries. As Vyas embarks on his new journey, the company remains poised for continued success and growth.
