A few days after the Centre directed quick-commerce platforms to stop promoting assured “10-minute” deliveries, a survey revealed that most consumers are not in favour of the model. The findings suggest that customers only see value in ultra-fast delivery for medicines, and to a lesser extent, daily essentials.
The LocalCircles survey showed that 38% of users of quick-commerce services do not want any item delivered within 10 minutes. When respondents were asked which products truly require such rapid delivery, all 25,621 participants agreed that medicines should be delivered within that timeframe. This was followed by 55% who felt essentials warranted quick delivery, while only 25% believed discretionary items needed such speed.
Overall, the survey indicates that demand for 10-minute delivery is limited and product-specific, with medicines topping the list. The study also assessed public opinion on the government’s decision to remove the fixed delivery timeline. Of the 49,130 respondents, 74% supported the move, while 17% opposed it and 9% were undecided. LocalCircles noted that although consumers appreciate convenience, many remain concerned about traffic risks and the safety of delivery workers, and prefer deliveries that do not put riders under pressure.
