Oriflame, the celebrated Swedish holistic well-being brand, recently captured attention at the Swedish Networking Reception hosted by the Swedish Embassy, where the theme of sustainability took center stage. Joining forces with iconic Swedish brands like Ikea, Volvo, H&M, and Tetra Pak, Oriflame showcased its dedication to fostering India-Sweden relations through eco-conscious initiatives.
At the event, Oriflame’s stall stood out with its 100% biodegradable design, symbolizing the brand’s commitment to nature. The company proudly highlighted that 80% of its brand partners are women, and an impressive 85% of products sold in India are locally produced. This commitment underscores Oriflame’s significant role in empowering women and contributing to India’s economic landscape.
Edyta Kurek, Senior Vice President & Head of India, emphasized the brand’s mission: “We are committed to empowering millions of women by offering them financial independence through our business model.” With 60% of its global workforce being women, Oriflame champions gender equality and community upliftment. Additionally, 95% of Oriflame’s rinse-off products launched in 2023 are formulated to be biodegradable, reinforcing the brand’s dedication to sustainability and its vision for a greener, more equitable future through micro-entrepreneurship.
