Oriflame, the globally recognized Swedish beauty brand, has unveiled an ambitious plan to make India a cornerstone of its growth strategy. With a firm commitment to fostering micro-entrepreneurship, Oriflame aims to enlist 1 million brand partners in India over the next five years. This initiative is set to not only bolster the country’s entrepreneurial landscape but also aligns closely with India’s economic trajectory and government initiatives promoting self-reliance and job creation.
The company’s approach emphasizes empowering individuals, particularly women, by providing flexible work opportunities and the autonomy to build their own businesses. By localizing production through investments in research and development within India, Oriflame intends to tailor products specifically for the Indian market while maintaining its hallmark standards of quality and innovation.
Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, highlighted the brand’s deep commitment to the Indian market, acknowledging the pivotal role of local consumers in their global success story. Kurek underscored Oriflame’s role in fostering economic growth through local manufacturing and job creation. Oriflame’s business model offers Indians the dual opportunity of becoming brand partners to drive their entrepreneurial aspirations or enjoying direct access to premium products as VIP members. Recognized as a Climate Champion in Europe for its sustainable practices, Oriflame remains dedicated to responsible production aligned with global environmental standards.
