Oriflame, the leading Swedish wellbeing brand known for its commitment to Safe, Performing, and Responsible products, ushers in a new era under the leadership of its first female head in India, Edyta Kurek. The company sets its sights on empowering the next generation with the aim to both financial freedom and wellbeing.
Oriflame, is the first beauty brand globally procures P-RECs, investing in renewable energy to support women in climate-vulnerable areas. Women make up 60% of the global workforce and lead globally. Empowering millions with financial freedom and fostering entrepreneurship through skill development and business opportunities. Oriflame, a company focusing on sustainability and ethical practices, has been recognized for its innovative wellness solutions. The company has been awarded the IFCA Star Award in 2023 for ‘Innovation in Sustainability’. Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, spoke about the company’s dual-focused strategy, stating, “Our social selling model empowers individuals to achieve both wellbeing and financial freedom.”
Oriflame, a forerunner in the social selling space, its unique model empowers individuals through direct involvement, fostering micro-entrepreneurship. It equipsbrand partners with the skills and training needed to succeed, tackling social issues like unemployment and income disparity while paving the way for financial independence for many.
