Pepperfry, a leading e-commerce furniture and home goods company, has expanded its presence in Kolkata with the launch of its fifth store in the city. Located on VIP Road, the 1,500 sq. ft. store is part of Pepperfry’s broader omnichannel strategy, which now includes over 150 stores across 100 cities nationwide. This new store is opened in collaboration with NERITA TECHCOM LLP and showcases a vast selection of furniture and home décor from 1,000+ brands.
Kolkata has emerged as a significant market for Pepperfry, with a growing demand for premium home products. “We are delighted to strengthen our presence in Kolkata, a key market for us,” said Hussaine Kesury, Chief Business Officer at Pepperfry. The store offers personalized design consultations to enhance the shopping experience, blending both online and offline services.
In Kolkata, Pepperfry’s strategic growth taps into the city’s increasing consumer interest in quality home furnishings. The city has become one of the brand’s fastest-growing markets, reflecting strong purchasing power and a demand for curated home décor. Pepperfry’s omnichannel approach, supported by its Franchise Owned Franchise Operated (FOFO) model, continues to shape the future of furniture retail in India.
