Pepperfry, a leading e-commerce furniture and home goods company, has opened a new store in Barasat, West Bengal, aiming to penetrate niche markets and enhance omnichannel consumer engagement in India’s home and living spaces. Pepperfry’s store footprint currently spans across 100+ cities with 150+ stores in the country.
Pepperfry Stores has revolutionized Indian furniture retail with its omnichannel strategy, expanding FOFO stores and partnering with over 100 unique partners. The new store launched in partnership with Krishna Enterprises, is situated at a prime location at N/7, Ground Floor, Dukbanglow More, Jessore Road South, Barasat in Kolkata, spanning across a carpet area of 850sq.ft. Hussaine Kesury, Chief Activation Officer, Pepperfry said, “We are delighted to launch our new Store in Barasat in partnership with Krishna Enterprises Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities.”
The West Bengal store provides a vast selection of furniture and home products, offering specialized design advice from interior design consultants, aiming to offer a personalized shopping experience tailored to the unique needs of Barasat residents. Mr. Nitin Sureka(Owner of Franchise Store), commented, “Pepperfry has pioneered a truly differentiated omnichannel business and we are glad to join them in their journey to create the largest omnichannel home and furniture business.”
