Pernod Ricard India has unveiled a bold new avatar for its premium whisky brand, Royal Stag Barrel Select, featuring a taller, sleeker bottle design and a first-in-category clear-on-clear label. The upgraded look reflects the brand’s ethos of discernment and craftsmanship, aimed at the modern, aspirational consumer.
Endorsed by Master Blender Kevin Balmforth, the new packaging highlights the ‘Triple Select Promise’—a blend of select Indian grain spirits, select Scotch malts, and maturation in select American oak barrels. This combination ensures a refined taste profile, tailored for individuals who value quality and authenticity.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “The new design is a tribute to those who make discerning choices. It embodies the brand’s core values of refinement and progressive spirit.” A key market for premium spirits, industry observers expect the refreshed Royal Stag Barrel Select to boost sales and strengthen brand presence. The city’s upwardly mobile consumers are increasingly seeking premium offerings, and the new design aligns perfectly with evolving preferences for sophistication and craftsmanship.
