Royal Stag Boombox, in collaboration with Viacom18, is a first-of-its-kind musical experience, where the melody of Bollywood meets the gully of hip hop, making way for the rise of a completely new genre of music. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag.
Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music videos. The first original music track to be released is a unique collaboration between, the queen of soul singing, Jasleen Royal and the spunky rapper Dino James.The new song ‘Pehle Jaisi Baat Nahi’ is a reverberating combination of the quintessential Bollywood vibe and pulsating beats of Hip-Hop. The music strikes a chord with the youth of today. It’s the first of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format.
Music being a significant passion pillar for Seagram’s Royal Stag and today’s youth tilt towards exploring exciting new forms of music. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited – Bollywood scores, with the genre that speaks to them, Hip Hop. The first song, Pehle Jaisi Baat Nahi is live on YouTube, social and major audio platforms.
