Royal Stag Packaged Drinking Water has unveiled its vibrant #CelebrateLarge campaign, featuring the charismatic T20 cricket captain Surya Kumar Yadav. This initiative speaks directly to the youth, encouraging them to weave their unique flair into festive celebrations. With the tagline “Generation Large ka Celebration Large,” the campaign embodies the brand’s philosophy of “Live It Large,” inviting young consumers to embrace their individuality during the festivities.
At the core of the campaign is an immersive experience that combines technology and creativity. Participants can enjoy an interactive AI film, an augmented reality (AR) festive canvas, and personalized greetings from Yadav. Additionally, the brand’s fan community page offers insights into trending topics in food, music, fashion, and gifting.
In Durgapur, local merchants are enthusiastic about the campaign’s potential to invigorate the market. With the festive season on the horizon, retailers anticipate a rise in consumer interest, eager to leverage the campaign’s innovative features to attract a younger audience. Kartik Mohindra, CMO of Pernod Ricard India, expressed that festivals are an ideal time for youth to make lasting memories, while Mayuresh Dubhashi, Chief Creative Officer at FCB India, emphasized the campaign’s aim to inspire today’s generation to truly “Live It Large.” As the campaign unfolds, it promises to create an engaging festive atmosphere across India. https://www.youtube.com/watch?v=qAAiCXyKkFM
