SBI General Insurance on Monday announced the appointment of actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign titled ‘Chuniye Bharosa, Apno Sa’, aimed at strengthening its positioning around trust and transparency.
As part of the campaign, the insurer launched a new health insurance film featuring Tripathi as a dependable family figure, reflecting the brand’s promise of being a trusted partner in safeguarding households. The film, conceptualised and executed by TBWA Lintas, underscores everyday acts of care and responsibility, aligning with the company’s focus on protection and reassurance.
The move comes at a time when rising medical costs and growing health awareness are reshaping consumer priorities. SBI General Insurance said it is integrating product innovation and technology while ensuring transparent claim settlements to make health insurance simple, accessible and responsive to evolving needs.
MD & CEO Naveen Chandra Jha said comprehensive health insurance has become essential for Indian families. Tripathi said the campaign’s message of warmth, responsibility and belonging resonated deeply with him. Rathin Lahiri, Head–Marketing & CSR, said the film celebrates the quiet heroism of the common man. The integrated campaign will be amplified across print, TV, OOH, OTT and social media platforms nationwide.
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