Avantra by Trends is a woman-focused ethnic wear brand by Reliance Retail redefining the way ethnic shopping is done in India. Launched in September 2021, the brand has already expanded its footprint to 50+ stores in more than 30 cities and 11 states. Avantra by Trends is a unique shopping destination that brings the best of tradition, craftsmanship, and curated fashion for all occasions ranging from weddings and festivities to workwear and casual outings.
Avantra offers a variety of textile crafts from across the country, with a wide range of ethnic wear categories like sarees, blouses, lehengas, dress materials, kurtas, accessories and custom-tailoring services under a diversified portfolio of own brands. What truly differentiates the brand is the Avantra bridal sarees. There is an extensive array of finest weaves sourced from different corners of the country to help brides choose the perfect piece.
Considering the sheer variety of functions and celebrations that form a quintessential Indian wedding, Avantra offers an ensemble for different occasions, styles, and age groups. Understanding the intricate and complex world of brides, sarees, and ensembles, Avantra brings to its customers the opportunity to craft the perfect aesthetic by offering end-to-end services with in-house designer consultation and custom tailoring services. With an unparalleled curated mix of rich sarees and fabulous lehengas, a personalized shopping experience with the best-in-class tailoring services, and a promise of authenticity, trustworthiness, and impeccable quality, Avantra is the ultimate destination for wedding shopping needs. An Avantra Store is a world full of traditional Indian richness served with the warmth of culture and comfort of modern sensibilities.
