Harpic, India’s No. 1 toilet and bathroom cleaner, has onboarded Bollywood superstar Shah Rukh Khan as its brand ambassador, marking a significant move to deepen consumer engagement. The announcement comes with the launch of its new campaign “Harpic Hai Na”, highlighting Harpic’s superior toilet cleaning, disinfection in five minutes, and long-lasting fragrance^.
A trusted brand in over 100 million households~, Harpic is aiming to move beyond detergent-based cleaning, emphasizing the need for scientifically designed solutions. The collaboration with Khan underscores shared values of trust, dignity, and hygiene, positioning Harpic as a dependable partner in Indian homes. Khan stated, “Cleanliness begins with small but meaningful actions… Harpic Hai Na stands as a dependable partner in every household.”
Kolkata has responded positively to the announcement. Retailers and distributors in the city expect increased demand, driven by SRK’s widespread influence. Local FMCG vendors note that consumers are becoming more conscious about specialized cleaning products, and Shah Rukh’s endorsement could accelerate this shift, especially in semi-urban pockets. With a strong emotional undertone and a focus on purpose-built hygiene solutions, Harpic’s partnership with Shah Rukh Khan signals a bold new phase in its market leadership strategy.
