Slice® has partnered with Kiara Advani to launch its summer campaign ‘Ras Aisa Ki Bas Na Chalega’, highlighting its exceptional mango temptation and reinforcing its position as the ultimate companion for satisfying mango cravings. The brand film highlights Slice®’s irresistible mango charm, mirroring the unapologetic indulgence of eating a juicy mango. The campaign peels back the layers of Slice®’s magic, transporting consumers to the luscious world of mango indulgence, free from boundaries and inhibitions.
The film opens with the stunning Kiara Advani preparing to dazzle the ramp, her attention unexpectedly stolen by a Slice® bottle backstage. Kiara, captivated by the irresistible mango allure, indulges in the exceptional mango flavor of Slice®. A surprising twist transforms a bottle picture into a real mango, leaving her in awe.
Kiara enchants the crew and audience, confidently enjoying and savoring the mango, declaring ‘Ras Aisa Ki Bas Na Chalega’. Commenting on the film, Indian actress and Slice’s brand ambassador, Kiara Advani, said, “Collaborating with Slice is always a pleasure; their campaigns are incredibly captivating, entertaining, and timeless.”
