Star Cement, the esteemed pioneer of the cement industry in Northeast India, is thrilled to announce its association with Indian football legend, Bhaichung Bhutia, as its official brand ambassador. Bhutia is considered as the torchbearer of Indian football in the international arena. This collaboration marks a significant milestone in Star Cement’s journey to strengthen its brand presence and inspire the region with its commitment to quality and excellence. As part of this partnership, Bhaichung Bhutia will be featured in the brand’s upcoming advertising campaigns, promoting Star Cement’s values of strength, durability, and trust—qualities that mirror his own ethos on and off the football. As part of Star Cement’s dedication to nurturing regional talent, the “Har Ghar Mein Star” initiative started by the company, aims to identify, support, and inspire young athletes from across Eastern India. By partnering with Bhaichung Bhutia, Star Cement hopes to further elevate this initiative and inspire more youth to pursue their passion for sports while also reinforcing the importance of a strong foundation in life—both literally and figuratively.
Shri Pradeep Purohit, Chief Operating Officer of Star Cement, expressed his enthusiasm about the partnership and said”We are incredibly excited to welcome Bhaichung Bhutia to the Star Cement family. Bhaichung is not only a revered sports icon but also a symbol of perseverance, commitment, and leadership—values that perfectly align with our brand. With his unmatched stature in Indian football and his deep connection with fans across the country, we are confident that this partnership will help us reach new heights, while reinforcing our commitment to quality, innovation, and sustainable growth in the cement industry.” Speaking on the occasion Mr. Bhaichung Bhutia, Brand Ambassador of Star Cement, said “I am truly honored to be a part of the Star Cement family. The brand’s focus on strength and reliability resonates with my own values—whether it’s the resilience needed on the football field or the trust placed in a product that stands the test of time. I am excited to partner with Star Cement, a company that is deeply committed to supporting sports and encouraging the development of young talent. Together, we will spread the message of quality, endurance, and inspiration.”
Mr. Nabarun Chatterjee, Head ofSales at Star Cement, added “Partnering with Bhaichung Bhutia is a significant move for us, not just from a branding perspective, but also in terms of reaching a wider audience across the region. As the Sales Head, I believe this partnership will enhance our visibility and build stronger connections with our customers and dealer network. Bhaichung’s influence will help us reinforce our message of strength and reliability, ensuring that Star Cement remains the preferred choice for both consumers and businesses alike.”
Mr. Dibyajyoti Guha, Brand Head of Star Cement remarked, “This partnership with Bhaichung Bhutia is a powerful step forward in our brand-building efforts. His iconic status in Indian sports and his inspirational persona align perfectly with Star Cement’s values. In addition, this collaboration will add momentum to our ongoing ‘Har Ghar Mein Star’ initiative. Through this initiative, Star Cement is committed to inspiring and supporting the next generation of sports talent in the region. We hope to encourage young athletes to chase their dreams, just as we continue to build stronger foundations with our cement products.” Star Cement is the leading cement company in North-Eastern India and one of the fastest growing cement brands in West Bengal & Bihar. Star Cement Ltd. has established itself as the most accredited brand in the region for providing high-quality cement and fair pricing.
