Swiggy, India’s on-demand convenience platform, and HDFC Bank have expanded their co-branded credit card portfolio with the launch of two new variants — Swiggy BLCK HDFC Bank Credit Card and Swiggy Ornge HDFC Bank Credit Card — aimed at delivering enhanced rewards across food delivery, quick commerce, lifestyle shopping and travel. The cards are designed to maximise value for consumers by offering category-leading cashback on everyday spending.
The launch builds on the success of the Swiggy HDFC Bank Credit Card introduced in 2023. Existing cardholders continue to receive cashback benefits across Swiggy and more than 30 online platforms including Cleartrip, Nykaa, Paytm Travel, Amazon, Flipkart and Myntra. Under the enhanced rewards ecosystem, card members will get instant discounts and cashback offers on partner platforms, including flat 19% off plus 5% cashback on hotel bookings on Cleartrip, 6% off plus 5% cashback on flight bookings, and 5% off plus 5% cashback on Nykaa apps.
The Swiggy BLCK card offers 10% cashback on Swiggy, up to 5% cashback on entertainment, travel and e-commerce platforms, 1% cashback on other spends, and a complimentary three-month Swiggy One BLCK membership. Meanwhile, the Swiggy Ornge card provides 5% cashback across Swiggy and key online categories including travel and local cabs, 1% cashback on other transactions, and a 12-month Swiggy One membership. The expanded portfolio is expected to provide annual savings of up to ₹48,000.
Phani Kishan Addepalli, Chief Growth Officer and Co-Founder of Swiggy Ltd., said the new cards aim to make everyday spending more rewarding as consumers expand spending across lifestyle categories. Vidya Pradeep, Head – Credit and Debit Cards Product and Portfolio at HDFC Bank, said the partnership reflects the bank’s strategy to offer differentiated and category-focused credit products.
In Kolkata, the city’s rapidly growing digital consumer base and strong adoption of food delivery and travel platforms could drive demand for such co-branded cards. With increasing usage of cashback-driven payment solutions among urban consumers in Kolkata, the new variants are expected to gain traction among professionals and frequent online shoppers. The Swiggy BLCK and Ornge HDFC Bank Credit Cards will be rolled out in phases and can be applied for through the Swiggy app or HDFC Bank’s digital channels, subject to eligibility and the bank’s internal credit guidelines.
