Entertainment

Hair care brand Kérastase Signs Swimmer Sonam Kapoor as Brand Ambassador
31 Jul

Hair care brand Kérastase Signs Swimmer Sonam Kapoor as Brand Ambassador

Priyanka Bhowmick0 CommentsEntertainment, India, ,
French luxury hair care brand, Kérastase is happy to announce Sonam Kapoor as their brand ambassador in India! The Bollywood star, known for her impeccable fashion choices, looks radiant in her new hair campaign with the brand! "For me, self-care is something I've always believed in! When you're traveling, working, and trying to play multiple roles at the same time, it's very important to make sure you're investing in the right kind of care. Kérastase is a brand with which I am deeply resonated. It's not just for innovative luxury hair products but also for the message they send to…
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Fiama onboards Rashmika Mandanna as brand ambassador
29 Jul

Fiama onboards Rashmika Mandanna as brand ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India, ,
ITC's Fiama launches a new brand film that showcases its new sandalwood oil and patchouli gel bar, recently launched. The brand has also roped in actor Rashmika Mandhana as its brand ambassador to promote the new product. Sameer Satpathy, Divisional Chief Executive, Personal Care Product Business Division, ITC Limited, said, "Fiama Sandal disrupts the segment with its innovative gel bar format and a unique blend of ingredients that are modern but preserve tradition. The product promises a new experience, and it, with the power of the rays, definitely makes Fiama sandals look a must-try. Conceived by Ogilvy, the launch film…
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Orika Spices appoints Malaika Arora as the brand ambassador
27 Jul

Orika Spices appoints Malaika Arora as the brand ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India, ,
Orika, a modern artisan spice brand based at Paras Spices, has announced a strategic partnership with Malaika Arora as its brand ambassador for the next two years. The collaboration aims to highlight Orica's dedication to providing flavor, source and grade spices while staying true to the core principles of sustainability and encouraging the joy of gourmet cooking at home. The initial month-long brand campaign featured a short audio-visual clip depicting a scene where Malaika's friends are planning to go out for lunch, where she plans to surprise them with a gourmet meal prepared by her within an hour. Orika's use…
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Sonam Kapoor Ahuja becomes Brand Ambassador of Luxury Diamond Atelier Zoya
26 Jul

Sonam Kapoor Ahuja becomes Brand Ambassador of Luxury Diamond Atelier Zoya

Priyanka Bhowmick0 CommentsEntertainment, India, ,
Zoya, Diamond Boutique from House of Tata has announced Sonam Kapoor Ahuja as their brand ambassador. According to the company, the appointment cements the actor's friendship with the label. Speaking about the collaboration, Titan Jewellery Division CEO Ajay Chawla said, “We are delighted to welcome Sonam Kapoor Ahuja to the Zoya family. She is an artist and a renowned style icon who embodies the spirit of Joa, effortlessly blending modernity and innovation with a unique and timeless signature, which represents our brand ethos." Additionally, the luxury atelier celebrates fifteen years in India with six boutiques in Bengaluru, Mumbai, Hyderabad and…
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Alia Bhatt becomes investor and brand ambassador of SuperBottoms
20 Jul

Alia Bhatt becomes investor and brand ambassador of SuperBottoms

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India, ,
Superbottoms, India's leading sustainable child and mother care brand, announced that actor Alia Bhatt has joined her team as an investor and brand ambassador. With this association, the brand aims to revolutionize the industry and hopes the actor's popularity will strengthen his foothold in India. Commenting on joining the brand, Alia Bhatt said in a statement, "As a mother, I am more aware that we owe our children a healthy planet and I am very happy to partner with a fellow mother, whose vision of conscious choice empowerment is to connect with myself. Their unique and innovative products prioritize safety…
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L’oreal Paris names Kendall Jenner as new Global Ambassador
19 Jul

L’oreal Paris names Kendall Jenner as new Global Ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India, ,
According to The Sun, the model and reality TV star has reportedly signed an $11 million deal to represent the French beauty brand. Jenner followed in the footsteps of other iconic women, such as Helen Mirren, Jane Fonda, Jennifer Aniston and Eva Longoria as the new faces of L'Oreal."I'm honored to be part of a new sisterhood of strong, powerful women and to say those iconic words, I deserve it. It feels like a true full-circle moment to join the L'Oréal Paris family and have the opportunity to embody everything the brand is about." ,” Jenner said. "No one defines…
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Nandani Creation ropes on Madhuri Dixit as brand ambassador
18 Jul

Nandani Creation ropes on Madhuri Dixit as brand ambassador

Priyanka Bhowmick0 CommentsBusiness, India,
Nandani Creations Limited, a Jaipur-based women's Indian apparel, has announced the appointment of Madhuri Dixit as brand ambassador to promote the company's brands "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" through digital media advertising as well as in-store visual branding (electronic and print). As part of this company, Dixit will promote the brand products "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" to increase the company's reach across the country. Under the branding campaign, the company plans to conduct promotional activities through outdoor marketing, in-store visual branding (electronic and print) and digital media advertising. The company looks forward to…
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Tamannaah becomes VLCC’s brand ambassador
15 Jul

Tamannaah becomes VLCC’s brand ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India, ,
VLCC has roped in Bollywood actress Tamannaah Bhatia to be the brand ambassador for its latest range of facial kits, the brand announced on Friday. The brand operates in beauty and personal care categories such as facial kits, face moisturizers, sun-care, face washes, serums and more. “Our expertise in providing world-class facials is reflected in our range of facial kits that customers love including gold, diamond, anti-tan and more. Facials provide what everyday skin care can't and that's what inspired our new Gold Facial Kit campaign with Tamannaah,” said Puneet Gulati, Group Chief Marketing Officer, VLCC. Bhatia is featured in…
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Gera Developments announces Superstar ‘Amitabh Bachchan’ as Brand Ambassador
14 Jul

Gera Developments announces Superstar ‘Amitabh Bachchan’ as Brand Ambassador

Priyanka Bhowmick0 CommentsBusiness, Entertainment, India,
Pune-based real estate developer Gera Developments, which has been building homes in Pune for the last 50 years, said on July 13 that it has signed Bollywood actor Amitabh Bachchan as its brand ambassador. "… Amitabh Bachchan has not only reinvented himself to stay relevant but he has also created a personal bond and an emotional appeal with everyone, which is in line with the principles of the Gera brand," the company said in a statement explaining its decision to sign the 80-year-old as its brand ambassador. "We have seen an immediate resonance with Gera's brand, especially as our trend…
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Disney explores strategic options for its business in India
12 Jul

Disney explores strategic options for its business in India

Priyanka Bhowmick0 CommentsBusiness, India,
Walt Disney is exploring various strategic options for its Star India business, including a joint venture or potential sale, according to sources familiar with the topic cited by The Wall Street Journal. The company has engaged in discussions with at least one bank to identify growth opportunities for its India business and share some of the associated costs. Although the talks are still at an early stage, it is not yet clear what specific options Disney may pursue for its Indian operations. The conglomerate's India business includes the popular Disney+ Hotstar streaming service and Star India, which came under Disney…
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