India

Samantha Ruth Prabhu is the face of Tommy Hilfiger’s watch campaign
10 Apr

Samantha Ruth Prabhu is the face of Tommy Hilfiger’s watch campaign

Priyanka Bhowmick0 CommentsBusiness,
Tommy Hilfiger has roped in actor Samantha Ruth Prabhu as the new face of the PVH corporation-owned brand. According to the company, she will approve the women's watch category and will be screened in the Spring Summer'23 campaign in India in April 2023. Building on the brand's tradition of collaborating with versatile pop culture icons who embody the brand's values, the campaign celebrates Prabhu by championing individuality and self-expression while promoting a diverse culture. Abhithav Kame shot the campaign in Mumbai, the agency said. Ricardo Cesar Martins, President, Movado Group said, “We look forward to working with Samantha to launch…
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Denver ropes in Varun Dhawan as its brand ambassador
10 Apr

Denver ropes in Varun Dhawan as its brand ambassador

Priyanka Bhowmick0 CommentsBusiness, India,
Denver is on the way to launching a campaign featuring the actor to connect with its target audience and increase the brand's reach all over India. Commenting on the association, Varun Dhawan said in a statement, “I am thrilled to announce my association with Denver, a brand I have always admired for their commitment to delivering the best. Working with the energetic team at Denver Face Wash has been a great experience, and I'm excited to be a part of their growth journey.” Saurabh Gupta, Sales Marketing Director, Vanessa Care added, “Partnering with Varun Dhawan presents an exceptional opportunity for…
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Amul’s plan to sell milk in Bengaluru has created a storm
08 Apr

Amul’s plan to sell milk in Bengaluru has created a storm

Priyanka Bhowmick0 CommentsBusiness, India,
Amul's announcement to enter the Bengaluru market with milk and curd has raised the political temperature in Karnataka, with the opposition Congress accusing the ruling BJP of hatching a conspiracy to kill the state's formidable dairy brand Nandini. Leader of the Opposition Siddaramaiah, who was the Congress chief minister from 2013 to 2018, said the Gujarat-based dairy brand had earlier attempted to enter the state but was thwarted by his government. He tweeted, “but now @BJP4Karnataka is welcoming them with open arms,”. Siddaramaiah tweeted, "..they are now determined to destroy Nandini KMF - the brand built by our farmers." Netizens…
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Karnataka Bank plans 17.69% growth rate this year
08 Apr

Karnataka Bank plans 17.69% growth rate this year

Priyanka Bhowmick0 CommentsBusiness, India,
Karnataka Bank plans to achieve 17.69 percent growth in its centennial year to take its total business turnover to Rs 1,75,000 crore in 2023-24, it's CEO and Managing Director MS Mahabaleshwara said. Addressing employees of branches and offices across the country in the new financial year from the Mangaluru head office via virtual mode on Friday, he outlined the strategy and broad plan of action for the year 2023-24. As per provisional numbers, the bank's business turnover grew by 7.63 percent to Rs 1,48,694 crore, comprising deposits of Rs 87,362 crore and advances of Rs 61,326.00 crore, he said. "We…
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John Player unveils its new brand identity with Sidharth Malhotra as their brand ambassador
07 Apr

John Player unveils its new brand identity with Sidharth Malhotra as their brand ambassador

Priyanka Bhowmick0 CommentsEntertainment, India,
John Players, the fashion apparel brand for men, recently unveiled Siddharth Malhotra as its new face today. The announcement was made alongside the launch of the new Spring Summer ’23 collection. The brand has recently re-launched itself in a new avatar with the brand expression 'Play it Real' which stands shoulder to shoulder with a new generation of youngsters to carve their place in the world. Business Head, Nitin Sehgal said, “The brand has found its perfect spokesperson and ambassador in Siddharth Malhotra who is a style icon and riding on the success of his recent hits. We see him…
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Nasher Miles names Rishabh Pant as its brand ambassador
07 Apr

Nasher Miles names Rishabh Pant as its brand ambassador

Priyanka Bhowmick0 CommentsBusiness, India,
Luggage brand Nasher Miles has roped on cricketer Rishabh Pant as their brand ambassador. As part of the association, the brand plans to run digital ads featuring cricketers. Lokesh Daga, founder, and CEO of Nasher Miles said, “Cricket in India spans all age groups, categories and geographies and Pant is a well-known Indian wicketkeeper-batsman. Considering this, we chose Pant as the face of our brand. “I am extremely excited to be the face of Nash Miles, and I completely resonate with the brand's motto of making the travel experience more fun, efficient and memorable through its wide range of affordable…
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L’oreal buys Australian brand Aesop from Natura in $2.5-billion
06 Apr

L’oreal buys Australian brand Aesop from Natura in $2.5-billion

Priyanka Bhowmick0 CommentsBusiness, India,
French cosmetics group L'Oréal has entered into an agreement with Brazil's Natura & Co to buy the Australian luxury brand at an enterprise price of $2.53 billion, both companies said on Monday. According to a statement, the Aesop brand will have sales of $537 million in 2022. "Aesop taps into all of today's booming currents and L'Oreal will contribute to unlocking its huge growth potential, particularly in China and travel retail," L'Oreal CEO Nicolas Hieronymus said in the statement. The L'Oréal Luxe division, which includes L'Oreal, was the group's top performer for the second consecutive year in 2022, with sales…
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Singer Arijit Singh arrives in Siliguri by train
04 Apr

Singer Arijit Singh arrives in Siliguri by train

Priyanka Bhowmick0 CommentsEntertainment, India,
A few days ago, he stormed the opening stage of the IPL with his melodious voice. After that Arijit Singh's destination is North Bengal. He did a concert in Kolkata in February. After that, this Bengali star from Mayanagari appeared to perform in the state one more time. The concert will be held in the evening on Tuesday, April 4 at the Kanchenjunga Stadium in Siliguri. According to sources, Arijit reached Siliguri on Wednesday at midnight. The destination vehicle for a star like him could be a private jet. But Arijit wants to keep his feet on the ground, it…
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King Pipes ropes in Suniel Shetty as their brand ambassador
04 Apr

King Pipes ropes in Suniel Shetty as their brand ambassador

Priyanka Bhowmick0 CommentsBusiness, India,
King Pipes, a pipe and fittings manufacturer, has roped in Bollywood actor Sunil Shetty as its brand ambassador. With this association, the company aims to create a face with broad national appeal and distinct personality for its target demographic by increasing its brand presence in the Indian market, a release said. "Sunil Shetty is a self-made celebrity, widely recognized as one of the most influential stars on both theatrical and OTT platforms. Likewise, King Pipes has a proven track record of providing high-quality plumbing solutions that prioritize water and environmental conservation since 1996. Rajesh Patel, Managing Director, King Pipes said.
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