Taneira, a TATA product, has rolled out its first-ever nationwide sale, offering up to 40% off on a wide array of ethnic wear, including sarees, lehengas, unstitched kurta sets, and ready-to-wear ensembles. The announcement follows the brand’s ~30% growth in FY25, with a promising start to FY26, driven by robust wedding shopping sentiment and an early festive season.
With 80 stores across 41 cities, Taneira is strengthening its footprint as a leading ethnic wear destination. The sale aims to give consumers early access to festive collections crafted from pure and natural fabrics. “This is the first time we’re offering discounts across such a wide range,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer, adding that the brand remains committed to purity, craftsmanship, and customer experience.
In Bhagalpur, a city renowned for its silk heritage, the response to the sale has been enthusiastic. The Taneira showroom at Tilkamanjhi Chowk has witnessed a noticeable uptick in customer visits, especially from saree enthusiasts seeking premium handcrafted weaves. The discount is seen as a timely boost for the local market, aligning with rising demand for authentic festive attire.
