Tata AIA Life Insurance Co Ltd (Tata AIA) has intensified its insurance awareness initiatives across West Bengal, aligning with IRDAI’s “Insurance for All by 2047” mission. As the lead insurer in the state, Tata AIA is advancing insurance penetration through strategic campaigns, including recent Career Opportunity Presentations in Siliguri and Krishnagar, Nadia. These events attracted around 70 participants, many of whom opted for Life Insurance Advisor roles with the company.
Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance, emphasized the company’s dedication to raising insurance awareness, stating, “We are committed to enabling consumers to secure their loved ones’ future and realize their aspirations, in line with our brand promise of Har Waqt Ke Liye Taiyaar.”
Tata AIA’s engagement in Malda is particularly noteworthy, as the company recently partnered with the Chartered Accountants Association of Malda during CA Day. This collaboration has amplified Tata AIA’s visibility in the Malda market, fostering opportunities for financial professionals and bolstering insurance adoption.Tata AIA’s initiatives, such as the “Bimarath” campaign with IndusInd Bank and the Masik Bima Divas, have significantly boosted its reach. By July 2024, Tata AIA had secured over 11,000 lives across West Bengal, underscoring its leadership in the region.
