Tata Salt, a market leader in India’s branded iodised salt segment since 1983, continues to champion public health with its pioneering products. Known for its role in combating Iodine Deficiency Disorder (IDD), Tata Salt’s flagship product, celebrated as ‘Desh ki Sehat, Desh ka Namak,’ remains a household name synonymous with health and quality.
In a significant stride towards enhancing nutritional intake, Tata Consumer Products introduced Tata Salt Immuno two years ago. This innovative product is the first in the edible salt segment to be fortified with both iodine and zinc. Zinc is a vital nutrient for maintaining a robust immune system, making Tata Salt Immuno a dual-action health booster.”In a balanced diet, it is important to consume salt that provides essential nutrients.
Tata Salt Immuno is formulated with essential nutrients like zinc while retaining the flavor. We encourage our consumers to choose their salt wisely and this is possible only if they keep themselves aware of their salt requirements,” said Deepika Bhan, President, Packaged Foods – India, Tata Consumer Products. Aligned with global health initiatives, Tata Salt Immuno recently marked Salt Awareness Week, promoting prudent salt consumption. Complementing this, the brand also offers Tata Salt Lite and Tata Salt Iron Health, further solidifying its commitment to supporting healthy lifestyles across India.
