Tata Salt, the pioneer in India’s branded iodised salt market since 1983, continues to lead the fight against Iodine Deficiency Disorder (IDD) with its flagship product, known as ‘Desh ki Sehat, Desh ka Namak’. The brand has long been recognized for its dedication to raising awareness about IDDs and promoting national health.
In a groundbreaking move two years ago, Tata Salt launched Tata Salt Immuno, the first edible salt in India enriched with both iodine and zinc. Zinc, an essential nutrient, plays a crucial role in maintaining a strong and healthy immune system. This innovation underscores the brand’s commitment to promoting a balanced diet and encouraging consumers to make informed choices about their salt intake.”In a balanced diet, it is important to consume salt that provides essential nutrients. Tata Salt Immuno is formulated with essential nutrients like zinc while retaining the flavor. We encourage our consumers to choose their salt wisely and this is possible only if they keep themselves aware of their salt requirements,” stated Deepika Bhan, President of Packaged Foods – India, Tata Consumer Products.
During the recent Salt Awareness Week, Tata Salt Immuno emphasized the importance of mindful salt consumption. Beyond Tata Salt Immuno, the brand offers other health-conscious variants such as Tata Salt Lite and Tata Salt Iron Health, supporting healthy lifestyle initiatives nationwide.
