Tata Salt, the pioneering brand in iodized salt, marked World Iodine Deficiency Day (WIDD) by reinforcing its commitment to addressing iodine deficiency disorders (IDD) in children throughout India. As a trusted household name since 1983, Tata Salt has been at the forefront of educating consumers about the importance of iodine, a critical micronutrient for mental and physical development during early childhood.
Despite the challenges highlighted in the 2018-19 India Iodine Survey, which found that only 55% of the population recognizes the benefits of iodized salt, Tata Salt is dedicated to increasing awareness and accessibility. Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, stated, “We remain dedicated to delivering quality iodized salt and invite everyone to join our mission for a healthier future.”
In Saran, Tata Salt is recognized not only for its quality but also for its proactive efforts in community education. Local consumers view it as an indispensable part of their daily diet, ensuring their families receive essential iodine. Tata Salt’s initiatives aim to make iodized salt widely available, fostering health and well-being across the region and the country.
