Tata Tea Agni, Bihar and Jharkhand’s leading tea brand is celebrating this year’s Chhath Puja by bringing to light “Sikki Grass Craft” – an ancient and intricate art form that is deeply rooted in Bihar and Jharkhand’s cultural history through their latest brand campaign. By weaving together tradition and art, the campaign seeks to evoke regional pride and emotion, fostering a deeper connection with the cultural essence of the region.
As part of campaign to give consumers a chance to experience Bihar’s rich cultural tapestry, Tata Tea Agni Leaf, organized the ‘Sikki Kala Mahotsav’ at City Centre Mall on 4th & 5th November 2024 to celebrate the start of Chhath Puja festivities.
Mr. Puneet Das, President – Packaged Beverages, India and South Asia, Tata Consumer Products, said, “Tata Tea Agni Leaf has been proud to be part of Chhath Puja celebrations over the years and is something we look forward to every year. It provides us an opportunity to support and promote regional pride and heritage and this year we are delighted to showcase Bihar’s remarkable Sikki grass art form on this occasion to our consumers who have made Tata Tea Agni such a popular brand in Bihar and Jharkhand.”
