The latest version of Tata Tea’s #JaagoRe campaign, which strives to spread awareness for the problem of climate change, was published on World Environment Day. To make the message of battling climate change more approachable and personal for parents, a new TVC combines well-known nursery rhymes. The movie shows how our current favorite poetry could change in the future if we don’t take action
today. Modified verses show a devastated planet that might be left for our children.On World Environment Day, Tata Tea introduces Jaago Re to tackle climate change. Tata Tea’s Jaago Re initiatives, which were launched in 2007, have been crucial in igniting change locally and providing significant answers to the problems that the entire society faces. Tata Tea is using its well-known platform to raise awareness of the crucial subject of combating climate change.
The film encourages consumers to take action to combat climate change.Hari Krishnan, CEO, Mullen Lintas said “Tata Tea Jaago Re is not a campaign but one of the longest-running purpose-led movements. Tata Tea has always held a mirror to the society and this time it’s no different as the brand has embraced climate change as a cause.”
