Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, is celebrating India’s art, culture, and heritage on Independence Day through its #DeshKaGarv initiative. The campaign aims to take the nation on a colorful joy-ride of pride and glory with its DeshKeDhaage campaign, celebrating India’s rich legacy of handlooms. Tata Tea Premium packs crafted for the Assam region showcase the timeless Muga silk, acclaimed for its resplendent golden sheen and durability.
On the eve of Independence Day, Tata Tea Premium – Desh Ki Chai pays homage to this diverse and unique art-form through a limited-edition pack collection inspired by the handlooms of India. Each pack serves as a resplendent canvas, bringing alive the incredible artistry of Indian craftsmen and their timeless creations. A specially curated collection made by weavers from across the country is available on OKHAI for purchase, and Tata Tea Premium will contribute a percentage of what consumers spend on this collection for the welfare of the artisan community.
Arnab Chatterjee, co-founder of Tree Design said, “In collaboration with the Tata Tea Premium team, we carefully selected and partnered with eleven weavers across the country, resulting in a stunning limited edition pack collection, representative of the handloom culture of India across the North, East, West, and Southern states of India.”
