This Independence Day, Tata Tea Premium is offering more than just a refreshing brew. The iconic tea brand has launched the #DeshKaGarv – Pradesh Ki Kala collection, a limited-edition series that blends art, history, and social impact. This special collection features exquisite Kantha embroidery, paying homage to Kolkata’s pioneering metro line—a milestone that transformed the city’s transport landscape in the 1980s.
Each piece in the collection intricately showcases Kolkata’s cultural landmarks through the traditional Kantha art form, bringing a touch of heritage to contemporary homes. But the tribute doesn’t end with art; Tata Tea Premium has committed to a cause close to its heart.Available at www.indiakichai.com, 100% of the proceeds from this collection will fund meals for underprivileged children, in collaboration with The Plated Project. This initiative reflects Tata Tea Premium’s dedication to blending national pride with community support.
Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, noted, “Our collection celebrates India’s rich history while giving back to the community. It’s a meaningful way to honor our past and invest in our future.”Chitresh Sinha from The Plated Project added, “Partnering with Tata Tea Premium for this collection merges cultural appreciation with impactful giving, creating a ripple of positive change.”
