Tide®, the world’s top detergent brand, has partnered with Tide PODS to offer superior laundry solutions. The partnership builds on Tide’s innovation over the past decade, including the launch of new wash care products.
Tide is dedicated to delighting consumers by offering upgraded laundry solutions. It addresses changing consumer habits, including wardrobe changes, food consumption, stain incidents, and lifestyles. The new and improved Tide, equipped with boosted magnets, effectively tackles deep-seated stains like tea, coffee, oils, and gravy, ensuring outstanding cleans and long-lasting freshness. Its advanced formula is tailored for both hand wash and machine conditions.
Tide, an iconic brand, has partnered with Indian figure Shah Rukh Khan to delight fans and consumers. The new and improved Tide campaign embodies King Khan’s pursuit of perfection and excellence, showcasing the brand’s commitment to excellence and perfection. Shah Rukh Khan has partnered with Tide India as a brand ambassador, promoting the product as the ‘asli/real SRK – Stain Removal King’. Khan emphasized the partnership’s commitment to perfection and excellence, recommending Tide as the ‘asli/real SRK’. King Khan said, “Tide’s New and Improved performance and its ability to remove stains will delight consumers on their laundry needs”.
