Toyota Kirloskar Motor (TKM) has embarked on a thrilling escapade into the heart of Northeast India with the launch of its fifth edition of the ‘Great 4X4 Expedition by Toyota.’ This captivating journey, spanning from March 8th to 10th, 2024, promises a blend of adrenaline-pumping adventure and eco-conscious exploration amidst the stunning landscapes of PRP Valley and Meghalaya.
The expedition unfolds as a celebration of off-road culture, inviting enthusiasts from across the nation to experience the rugged capabilities of iconic Toyota SUVs like the Hilux, LC300, Fortuner, and Hyryder AWD. What sets this expedition apart is its emphasis on fostering a sense of community among participants, irrespective of their vehicle brands, as they navigate through challenging terrains and conquer natural obstacles.
Beyond the thrill of off-roading, TKM’s commitment to environmental sustainability takes center stage with a unique tree planting initiative in collaboration with Sankalp Taru NGO. Participants will have the opportunity to contribute virtually to this noble cause, further enriching their journey with a sense of environmental stewardship.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business at TKM, expressed enthusiasm for the expedition’s potential to forge lasting bonds among participants while championing the spirit of adventure and environmental responsibility.
