Toyota Kirloskar Motor (TKM) recently concluded its much-anticipated ‘Great 4X4 Expedition’ in the vibrant North-east region, leaving participants with unforgettable memories of adrenaline-fueled off-roading adventures. From March 8th to 10th, 2024, 4X4 enthusiasts embarked on a thrilling journey through the picturesque landscapes of PRP Valley in Guwahati and the stunning locales of Meghalaya.
The expedition, part of Toyota’s ongoing commitment to engaging with the adventure community, showcased the prowess of its esteemed SUV lineup, including the legendary Hilux, LC300, Fortuner, and the versatile Hyryder AWD. Under the expert guidance of 4X4 specialists, participants navigated challenging terrains, testing the limits of both man and machine. Highlighting Toyota’s dedication to environmental stewardship, participants actively contributed to tree planting efforts led by the NGO Sankalpataru. Each sapling planted symbolized Toyota’s pledge to sustainability and eco-friendly practices.
Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, expressed joy at the overwhelming response from participants, underscoring Toyota’s commitment to delivering remarkable experiences and fostering a sense of community among adventure enthusiasts.
