Ujjivan Small Finance Bank (Ujjivan) has announced the launch of its latest brand campaign, ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy.’ Set to debut on September 02, 2024, this new initiative underscores the bank’s commitment to providing a seamless and convenient banking experience. The campaign will be rolled out across Web, OTT Channels, Social Media, and at Ujjivan branches, featuring a catchy jingle that promises to make banking both effortless and enjoyable.
The campaign’s focus is on delivering secure and user-friendly banking solutions tailored to meet the diverse needs of customers. From busy professionals seeking convenience to senior citizens preferring simplicity, Ujjivan aims to cater to all through both digital and physical platforms. In Kolkata, the campaign is expected to capture significant attention, aligning with the city’s evolving financial needs. As Kolkata increasingly embraces digital banking solutions, Ujjivan’s emphasis on easy and accessible banking is poised to resonate well with the market’s tech-savvy and convenience-oriented consumers.
Carol Furtado, Executive Director at Ujjivan, emphasized the bank’s dedication to financial inclusivity, while Chief Marketing Officer Lakshman Velayutham highlighted the campaign’s goal to redefine banking perceptions. The campaign, crafted by Plan B Advertising, features a memorable jingle and dynamic presentation aimed at establishing Ujjivan as a leader in customer-centric banking solutions.
