United Breweries Limited (UBL), a part of the HEINEKEN Company, is excited to introduce Queenfisher Beer: The Queen of Good Times, from the House of Kingfisher, in Assam and Meghalaya. Encouraged by the overwhelmingly positive response from consumers in Goa, we are thrilled to extend this celebration of nurturing sisterhood bonds to new markets. The beer launch was held on May 18th at Exotica Green in Guwahati. The 500 ml Queenfisher Lager Beer will be readily available at top outlets in Assam and Meghalaya.
The beer, launched on March 11th in Goa, sparked significant public interest. The launch event showcased the iconic calendar, now known as The Galendar, which features real-life stories of women, captured by Avani Rai. Each page includes a QR code that, when scanned, reveals unique moments of sisterhood through films directed by Kopal Naithani.
The unique microsite, queenfisher.in, allows the public to experience the world of sisterhood as told by women and create their own personalized Galendars to share with others. Vikram Bahl, CMO, United Breweries Limited, said, “Society in Assam and Meghalaya has always been at the forefront of celebrating inclusivity and Queenfisher is proud to be part of this culture.”
