Vi Business, the enterprise arm of Vi, in collaboration with PayU, a leading digital financial services provider, has launched a strategic partnership aimed at accelerating the digital transformation of India’s MSME sector. This initiative aims to empower MSMEs by offering tailored digital payment solutions and enhancing their overall digital capabilities.The partnership combines Vi Business’s expertise in digital transformation solutions with PayU’s robust digital payment and financial services offerings. This collaboration introduces a comprehensive suite of services designed specifically to address the evolving needs of MSMEs in India. Key features include innovative payment solutions, a bespoke offers engine, Buy Now Pay Later (BNPL) options, and seamless WhatsApp integration, all tailored to facilitate smoother business operations.
As part of Vi Business’s dedicated MSME program, ReadyForNext, special emphasis is placed on providing productivity and collaboration tools at discounted rates. These include Google Workspace, location tracking, personal cloud storage, and mobile security solutions, enabling MSMEs to manage their digital workplace efficiently.Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, expressed, “Our partnership with PayU underscores our commitment to digitally empower small and medium-sized businesses in India. By leveraging Vi Business’s enterprise solutions alongside PayU’s fintech expertise, we aim to accelerate the growth journey of MSMEs.”
Anirban Mukherjee, CEO of PayU India, highlighted, “At PayU, we believe in the transformative power of digital innovation for businesses. Our collaboration with Vi Business is designed to support Indian MSMEs in their digital journey, offering them robust business and financial solutions to enhance efficiency and drive growth in a competitive market.”In addition to these initiatives, the partnership aims to extend its reach to markets like Siliguri, enhancing accessibility and usability of these digital solutions for businesses across diverse regions.
