The leading telecom operator, Vi launched an industry-first initiative ‘Choice’. Vi enables its postpaid users the freedom to opt for exclusive lifestyle benefits across Entertainment, Food, Travel, and Mobile Security. Vi users will also get access to other exclusive benefits like Vi Games, Vi Music, Vi Jobs & Education, Vi Movies & TV. Vi Max postpaid plans offer other unique benefits such as Set Your Own Credit Limit and Priority Customer Service.
Aiming to empower the postpaid customers, Vi is the first telco to introduce such a differentiated proposition that democratises its postpaid offerings by enabling users to choose the benefits that are most relevant to them. Under this new proposition, Vi Individual and Family Postpaid users can opt for a range of benefits from a premium partner of their choice across four exclusive categories – (i) Entertainment, (ii) Food, (iii) Travel, (iv) Safety of Smartphone for enhanced security and smooth handset experience.
CMO of Vi, Avneesh Khosla said, “Vi Max is a significant leap forward in our ongoing commitment to innovation and customer-centricity. As we introduce the pioneering ‘Choice’’ feature, we’re reimagining the possibilities of a postpaid plan. Vi Max is not only about connectivity but also designed with an intent to empower our valued customers to determine the features that are most useful for an optimal experience as well as value for money. By integrating preferred OTT subscriptions, enhanced security measures, and lifestyle privileges, we’re delivering a holistic solution that resonates with the digital lifestyle of today’s users.”
