Vi aligns its offerings to mark India’s 75th Republic Day, introducing a suite of exclusive deals poised to impact both its market positioning and social responsibility outreach. Vi’s Republic Day extravaganza, primarily delivered through the Vi App, presents lucrative data incentives for its prepaid users. Noteworthy among these are the up to 50GB additional data allocation and flat price reductions up to Rs. 75 on select recharge packs. This meticulous pricing strategy aims to attract and retain customers, ensuring Vi remains competitive in the dynamic telecom sector.
Key offerings include a 365-day validity recharge pack priced at Rs. 3099, featuring 50GB extra data and an instant Rs. 75 discount, resulting in an effective price of Rs. 3024. Additionally, a 180-day validity pack at Rs. 1449 provides 30GB extra data and a Rs. 50 discount, translating to an effective price of Rs. 1399. Vi strategically extends its influence by incentivizing users on specific recharge packs (179, 195, 199, 239) with discounts of up to Rs. 50, encouraging them to upgrade to the Hero Unlimited 299 pack.
In a move integrating corporate social responsibility, Vi introduces a ‘Job Mela’ in collaboration with Job Hai, offering over 5 lakh jobs across diverse sectors exclusively on the Vi App from January 26 to January 31, 2024. This initiative aligns Vi with broader societal goals while fostering customer engagement and brand loyalty.
